Adobe Illustrator

This greeting card series was designed in Adobe Illustrator as a celebration of culture, colour, and connection. The collection features five occasions: Hari Raya, Christmas, Deepavali, Chinese New Year, and Birthday. Each card is thoughtfully illustrated with custom vector graphics, carefully selected colour palettes, and festive elements that reflect the spirit and symbolism of each celebration.

This set showcases my ability to design with intention, adapt to different themes, and create culturally respectful visuals while keeping a consistent brand aesthetic.

Urban Infusion

Designed brand collaterals for Urban Infusion, a herbal beverage company, focusing on packaging and print innovation.

Created a custom hangtag for their bottle packaging that reflects the brand’s natural and refreshing identity through clean typography, earthy tones, and a balanced layout.

Also designed a creative brochure, experimenting with different fold techniques to make the experience more interactive and engaging. The folding structure allows information to unfold progressively, enhancing storytelling while maintaining a cohesive brand aesthetic.